Explainer
Building a Website That Explains Its Own Language
A glossary is an excellent way to write technical work for a mixed audience without assuming everyone speaks the same language I do.
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Latest writing from the field. Pick what matches the question you have today.
Field note
Stop Tweaking, Start Publishing: How to Know Your Website Is Ready to Launch
A website is ready to publish when users can understand what you offer, take the essential next steps, and receive what the site promises—and you have a grounded, realistic plan for handling what remains.
Playbook
What to Send Before Booking a Discovery Call
Ten minutes of honest notes are enough for a useful first conversation.
Playbook
The Off-Season & Pre-Season Website Checklist
How to split season-shaped digital work into two distinct phases: Off-Season System Building (Fall/Winter) and The Physical Pre-Season Checklist (Spring).
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More from the library
Explainer
Building a Website That Explains Its Own Language
A glossary is an excellent way to write technical work for a mixed audience without assuming everyone speaks the same language I do.
Field note
Stop Tweaking, Start Publishing: How to Know Your Website Is Ready to Launch
A website is ready to publish when users can understand what you offer, take the essential next steps, and receive what the site promises—and you have a grounded, realistic plan for handling what remains.
Playbook
What to Send Before Booking a Discovery Call
Ten minutes of honest notes are enough for a useful first conversation.
Playbook
The Off-Season & Pre-Season Website Checklist
How to split season-shaped digital work into two distinct phases: Off-Season System Building (Fall/Winter) and The Physical Pre-Season Checklist (Spring).
Explainer
Your Website and Your Google Listing Are Not the Same Thing
Visitors often see two versions of you. Hours, menus, and whether you are open live in more than one place — and they drift.
Field note
The Grant Trap: How Atlantic Canadian Orgs Get Stuck with Unmaintainable Tech (And How to Avoid It)
Getting a government grant to upgrade your website feels like a win—until the funding period closes and you’re stuck with software fees you can’t afford. Here is how Atlantic Canadian orgs can scope digital projects for long-term survival.
How to use this
Start with the question, not the technology
These resources are organized around the problems you are trying to solve. Read what is useful. Ignore the rest.
For owners
Start with the strategy and planning guides if you are not sure what you need.
For teams
The checklists and templates work well for internal planning and vendor conversations.
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