Case Study
PCP Economic Dashboard
Designing a clear, investor-facing economic snapshot for the Pictou County Partnership
Websites & Platforms
Fast, accessible, and easy to update. I build sites that look great and perform even better, without leaving you dependent on a developer for every typo.
Digital homes that actually work.
What this includes
- Custom development (React, Next.js, Ghost)
- Technical SEO & performance optimization
- Accessibility (WCAG) compliance
- CMS training & handover
Ideal for: Businesses outgrowing their current site, or agencies needing front-end capacity.
Systems & Automation
If you're copying and pasting data between five different tools, you're losing time and money. I connect your software so your operations run smoothly and your team can focus on real work.
Let the machines do the boring work.
What this includes
- Booking & reservation flows
- API integrations (Zapier, Make, custom)
- Analytics & reporting dashboards
- Legacy system modernization
Ideal for: Tourism operators, non-profits, and teams drowning in manual admin work.
Strategy & Advisory
Most businesses don't need a complete rebuild—they need to fix what's broken. I provide honest audits and clear roadmaps so you can make decisions without the pressure of a sales pitch.
Know what you have before you build.
What this includes
- Technical & SEO audits
- Platform architecture & vendor selection
- Accessibility reviews
- Agency technical partnership
Ideal for: Board members, owners, and PMs who need a clear, unbiased technical plan.
Audiences
This is what I can do for you
Every sector has its own digital realities. Find your space below to see how we can tackle your specific technical challenges.
For small businesses
Get a website that actively sells for you, connect your scattered tools, and take back control of your digital presence without needing an IT department.
Small business servicesTourism and hospitality
Fix broken booking flows, integrate your property management systems smoothly, and capture more reservations during your busiest seasons.
Tourism and hospitality servicesArts and community
Simplify event ticketing, organize donor data, and build an accessible platform that your volunteers can confidently update.
Arts and community servicesOrganizations and institutions
Meet strict accessibility standards, modernize legacy infrastructure securely, and establish clear digital governance that outlasts any single employee.
Organizations and institutionsAgencies and development teams
Clear your backlog with reliable engineering capacity, rigorous QA, and architectural consulting that slots seamlessly into your existing sprints.
Agencies and development teamsToolkit
Technologies I work with
WordPress
React / Next.js
Cloudflare
GoDaddy
Shopify
GitLab
Webflow
Google Analytics 4
Looker Studio
Ghost CMS
BigQuery
Supabase
Ready to fix what's broken?
If you're tired of wrestling with your digital tools, let's talk about a practical way forward.
How the work unfolds
Listen first
We start with your goals, your frustrations, and how your business operates now.
Assess honestly
I look at what exists, what works, and what is holding you back.
Build together
We implement in clear steps, with you involved and informed throughout.
Hand over control
You get documentation, training, and a system you can run yourself.
Work
Proof in the work
Resources
Essential resources
Explainer
Building a Website That Explains Its Own Language
A glossary is an excellent way to write technical work for a mixed audience without assuming everyone speaks the same language I do.
Field note
Stop Tweaking, Start Publishing: How to Know Your Website Is Ready to Launch
A website is ready to publish when users can understand what you offer, take the essential next steps, and receive what the site promises—and you have a grounded, realistic plan for handling what remains.
Playbook
What to Send Before Booking a Discovery Call
Ten minutes of honest notes are enough for a useful first conversation.