Case Study
PCP Economic Dashboard
Designing a clear, investor-facing economic snapshot for the Pictou County Partnership
Audience
Find where you fit
A small inn and a government agency seem different. But they share the same need for a website that works without constant fighting.
Small & medium businesses
Shops, clinics, trades, professional services, and growing teams that need better digital tools. Outdated sites and confusing platforms create more work than they bring in. A clear, maintainable site helps customers find and trust you.
Explore small businessTourism and hospitality
Inns, restaurants, tour operators, and destinations face seasonal pressure and booking complexity. Your website must handle traffic spikes and clear paths to book without breaking.
Explore tourismArts, culture and community
Museums, festivals, libraries, and community groups do mission-driven work with limited technical capacity. Everyone should be able to use your site, and you should update events without calling a developer.
Explore arts & communityOrganizations and institutions
Education, healthcare, government, and non-profits need trustworthy, accessible, well-architected digital systems. The stakes are higher, and so is the need for clarity.
Explore organizationsAgencies and development teams
You need a collaborative partner for specialized expertise, quality assurance, or overflow capacity. I work alongside your team, not in competition with it.
Explore agenciesCommon
The common thread
Different sectors. The same need for digital systems, public information, and online experiences that fit how people actually work.
Small & medium businesses
Your website should bring in work, not create more.
Services for small businessesTourism & hospitality
Seasonal traffic and bookings that have to work when every hour counts.
Services for tourism & hospitalityArts, culture & community
Accessible and maintainable for teams without technical staff.
Services for arts, culture & communityOrganizations & institutions
Trustworthy systems with clear architecture and content people can find.
Services for organizations & institutionsAgencies & development teams
Deep expertise and overflow capacity that fits your process.
Services for agencies & development teamsWork
Selected work
Real projects, real outcomes, across different kinds of organizations.
Approach
How I work
The same principles guide every project, whether it is a small shop or a large institution. You stay in control of what gets built.
Listen
I start by understanding how you actually work. No assumptions — questions about your operations, customers, and constraints first.
Practical advice
Recommendations that fit capacity and constraints, not a wishlist of tools.
Maintainable systems
Built so your team can keep running them after I leave.
Accessibility
Everyone who needs to use the site should be able to.
Collaboration
Clear communication, shared ownership of decisions.
Ownership
You keep control of what gets built and how it is run.
Resources
Useful reading
Practical guides and checklists that answer common questions without jargon.
Explainer
Building a Website That Explains Its Own Language
A glossary is an excellent way to write technical work for a mixed audience without assuming everyone speaks the same language I do.
Field note
Stop Tweaking, Start Publishing: How to Know Your Website Is Ready to Launch
A website is ready to publish when users can understand what you offer, take the essential next steps, and receive what the site promises—and you have a grounded, realistic plan for handling what remains.
Playbook
What to Send Before Booking a Discovery Call
Ten minutes of honest notes are enough for a useful first conversation.