Explainer
Building a Website That Explains Its Own Language
A glossary is an excellent way to write technical work for a mixed audience without assuming everyone speaks the same language I do.
Writing
Practical notes and guides from the field — websites, operations, and the decisions behind shipping work that lasts.
Field note
Stop Tweaking, Start Publishing: How to Know Your Website Is Ready to Launch
A website is ready to publish when users can understand what you offer, take the essential next steps, and receive what the site promises—and you have a grounded, realistic plan for handling what remains.
Playbook
What to Send Before Booking a Discovery Call
Ten minutes of honest notes are enough for a useful first conversation.
Playbook
The Off-Season & Pre-Season Website Checklist
How to split season-shaped digital work into two distinct phases: Off-Season System Building (Fall/Winter) and The Physical Pre-Season Checklist (Spring).
Explainer
Your Website and Your Google Listing Are Not the Same Thing
Visitors often see two versions of you. Hours, menus, and whether you are open live in more than one place — and they drift.
Field note
The Grant Trap: How Atlantic Canadian Orgs Get Stuck with Unmaintainable Tech (And How to Avoid It)
Getting a government grant to upgrade your website feels like a win—until the funding period closes and you’re stuck with software fees you can’t afford. Here is how Atlantic Canadian orgs can scope digital projects for long-term survival.
Technical
How to Understand the Roles Behind a Web Project
Web projects get confusing quickly because the roles sound separate, but their work overlaps – and it should.
Why I Built My Own Ghost Theme
A while back, I planned to take the easy route here. I could have picked a polished Ghost theme, changed a few colours, swapped in my copy, and called it done. That would have bee