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Glossary

Technical SEO

Technical SEO is the part of search engine optimization focused on how a website is discovered, crawled, interpreted, and indexed by search engines.

Terms

404 Error A 404 error is an HTTP response indicating that the requested page or resource could not be found at that URL. Canonical URL A canonical URL is the primary URL used to represent duplicate or very similar versions of the same content. Crawl Budget Crawl budget describes the amount of crawling a search engine can and wants to perform on a website and is mainly a concern for large or rapidly changing sites. Crawlability Crawlability describes whether a search engine crawler can access and retrieve a page or resource on a website. HTTP Status Code An HTTP status code is a numeric server response that communicates whether a requested URL succeeded, moved, failed, or encountered another condition. Indexability Indexability describes whether a page is eligible to be included in a search engine's index. Internal Link An internal link connects one page on a website to another page on the same website, supporting navigation, discovery, and site structure. Noindex Noindex is a directive that tells supported search engines not to include a page in their search index. Orphan Page An orphan page is a page with no meaningful internal links pointing to it from the rest of the website. Redirect A redirect automatically sends requests from one URL to another and is commonly used when content permanently or temporarily changes location. robots.txt A robots.txt file provides instructions that tell supported automated crawlers which parts of a website they may or may not request. Structured Data Structured data is standardized machine-readable information used to describe the entities, properties, and relationships represented on a web page. Technical SEO Technical SEO focuses on the technical systems and signals that help search engines discover, crawl, understand, and index a website. XML Sitemap An XML sitemap is a machine-readable list of URLs used to help search engines discover important pages on a website.