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Glossary

Short definitions of web, SEO, and digital-operations terms, grouped into collections and linked to longer explanations.

Collections

Vendor Lock-In Vendor lock-in occurs when changing platforms or providers becomes unusually difficult because important content, functionality, or operations depend on one vendor's system. Version Control Version control records changes to project files over time so earlier states can be reviewed, compared, restored, and attributed. Visual Sitemap A visual sitemap is a planning diagram showing the pages, hierarchy, and relationships within a website. WCAG WCAG is an international standard containing testable requirements for making web content more accessible to people with disabilities. WCAG Level AA WCAG Level AA is a conformance level that requires a page to satisfy all applicable Level A and Level AA success criteria for a specified WCAG version. Web Font A web font is a font file downloaded by the browser to display typography that may not already be installed on the user's device. Web Hosting Web hosting is the infrastructure or service used to store, generate, and deliver a website over the internet. Web Server A web server is the hardware or software responsible for receiving web requests and returning website resources or generated responses. Webhook A webhook is an event-driven message automatically sent from one system to another when a defined event occurs. Website Accessibility Website accessibility is the practice of designing and building websites so people with disabilities can access, understand, navigate, and use them. Website Architecture Website architecture is the structural system that determines how a website's pages, content, navigation, and reusable parts fit together. Website CMS A website CMS is software used to create, organize, publish, and manage website content without rebuilding the website for every change. Website Handoff A website handoff is the structured transfer of access, documentation, knowledge, and operational responsibility for a website from one person or team to another. Website Maintenance & Ownership Website maintenance and ownership are the systems, responsibilities, access, and documentation required to keep a website reliable, recoverable, understandable, and under organizational control. Website Ownership Website ownership is the organization's practical control over the accounts, code, data, infrastructure, and services required to operate and maintain its website. Website Performance Website performance describes how quickly and reliably a website loads, becomes usable, responds, and presents content during real use. Workflow Automation Workflow automation uses software to coordinate recurring tasks through defined triggers, rules, and actions, with or without AI. XML Sitemap An XML sitemap is a machine-readable list of URLs used to help search engines discover important pages on a website.