Maintenance Plan
A maintenance plan documents the recurring work needed to keep a website healthy after launch.
It defines what should be checked, who is responsible, and how frequently maintenance should occur.
What It Can Include
A maintenance plan may cover:
- CMS Maintenance
- Software and Plugin updates
- Backup verification
- Administrative Access reviews
- Uptime Monitoring
- Website Performance
- Website Accessibility
- Technical SEO
- Broken links
- Forms
- Integrations
- Domain renewal
- TLS Certificate status
- Content review
- Documentation
Not every website needs every task.
Maintenance Frequency
Different tasks operate on different schedules.
For example:
Continuously
- Uptime monitoring
Weekly or monthly
- Software updates
- Integration checks
- Form testing
Quarterly
- User-access review
- Dependency review
- Accessibility spot checks
- Technical documentation review
Annually
- Domain/account ownership review
- Broader architecture review
- Content lifecycle review
The appropriate schedule depends on the site's complexity and risk.
Why It Matters
Maintenance without a plan tends to become:
Fix something when someone notices it is broken.
That approach can work for very small systems, but it makes gradual deterioration difficult to see.
A plan turns maintenance into a predictable operational responsibility.
Maintenance vs. Redesign
Maintenance does not mean constantly changing the visual design.
Useful maintenance preserves:
- Reliability
- Security
- Accuracy
- Accessibility
- Performance
- Ownership
- Compatibility
A website can remain visually unchanged while still receiving meaningful maintenance.
Common Problems
Common problems include:
- Checklist much larger than the site's actual needs
- No named owner
- Maintenance performed but not documented
- Updates without Backup & Restore planning
- Routine checks abandoned after a few months
- Every issue treated as an emergency
- Constant redesign work described as maintenance
How to Improve
Keep the plan realistic.
For each task, define:
- What gets checked
- How often
- Who owns it
- What counts as a problem
- Where the result is documented
A small maintenance plan that actually happens is more useful than an elaborate process nobody follows.